Eat your heart out!
CORNISH PASTY GETS A MAKEOVER AS DUCHY PREPARES FOR LAUNCH OF HEARTLANDS, THE UK’S FIRST, FREE CULTURAL PLAYGROUND
With just few days to go until the opening of Heartlands (20 April 2012), the new 19 acre free visitor attraction and World Heritage Site Gateway in the former mining heart of Cornwall, local bakers have shown their support with a different take on a traditional Cornish dish.
Berrymans bakery, based in Redruth has created limited edition batches of heart-shaped pasties to welcome Heartlands to the community.
Passionate about authentic handmade products, the bakers spent hours of their spare time crafting the pasties, ensuring that the shape was achieved without straying too far from traditional pasty-making techniques and reducing quality.
The pasties will be available at all Berrymans shops in Redruth, Camborne and Perranporth for the next six weeks and will also be sold from the Farmers’ Market which will be at Heartlands on Saturday 21 April as part of the special launch weekend celebrations. Berrymans has also become an official Launch Partner for Heartlands.
Rob Vingoe, Director of Berrymans Bakery said:
“The excitement is really building within the community for the opening of Heartlands and we’re absolutely thrilled to be involved with such an inspirational new place. The pasties took a good few hours to craft as the shape often changed after putting them in the oven, but the team persevered and we hope our customers will enjoy this unique new version of a Cornish classic.”
Heartlands today announced the full line-up for the Magic, Myth and Mayhem Launch weekend, which will take place from 20-22 April 2012.
Kicking off with a grand parade and official opening event, the weekend extravaganza will include live music performances from BRIT nominee, Newton Faulkner, Dalla, John Dowling, Bragatanga, The Viewers, Hedluv and Passman, Bagas Degol and Duchy Opera; theatre from Rogue, Squashbox, Bish Bash Bosh and CScape; dance from The Big Dance Company, InspirAsian and TR14ERs. Other activities include special lantern, flag making and dance workshops, storytelling, face painting, aerial performances, acrobatics and much much more.
The Hearty Party Parade will begin at 10.30am on Friday 20 April as over 800 schoolchildren, local community groups, businesses and colleges formally open the site. Once open, a specially-commissioned 4m² heart blimp will rise into the sky and fly over this, the former mining heart of Cornwall for the remainder of the weekend. The Heartlands launch will be streamed live on the internet through My Cornwall TV.
Malcolm Moyle, Chair of the Heartlands Trust said:
“There’s a real buzz in the air as we countdown the days till launch. We are so pleased the local community and Cornwall as a whole is taking Heartlands to their hearts. The team has been working around the clock to get things ready for opening and we can’t wait to show this wonderful new free cultural playground off to the world”
Heartlands became a reality in 2007 when it was awarded a £22.3 million grant by the Big Lottery Fund, the biggest grant BIG has ever given to a single project in England. It was one of four projects in the UK to receive the grant under BIG’s Living Landmarks scheme. Additional funding was provided by Cornwall Council, Home and Communities Agency (HCA) and the European Union to reach £35 million.
Carolyn Rule, Cornwall Council Cabinet Member and Chair of the Executive Board said:
“Cornwall Council is very proud of its leading role in this amazing project. It’s been a long journey that has seen many changes. This project started life at Kerrier District Council and was carried to completion by Cornwall Council. The importance of Heartlands to both its local community and Cornwall was absolutely recognised and prioritised by both authorities. And now Heartlands is ready to open to the world! It’s an absolutely wonderful achievement for all those who have worked so hard to get us here. From wastelands to an inspirational new World Heritage Site Gateway showcasing Cornish culture in a way never seen before, Heartlands will bring new life and a heart back to an area left unloved for so long.”
Mark Cotton, Head of South West Region, Big Lottery Fund:
“When BIG handed over the cheque for £22.3 million for this project we were standing on gloomy derelict land in the shadow of world heritage buildings that were disintegrating. It is wonderful now to see the transformation of this site, which marks a new chapter for this community. We look forward to seeing the positive difference that Heartlands will make in the years ahead as it goes from strength to strength.”
- Ends -
The full Heartlands launch programme for media is now available:
Media attending the launch should contact Kate Turnbull on the details below to arrange parking and any other requirements.
Spokespeople on the day include: Malcolm Moyle, Chair of the Heartlands Trust; Vicky Martin, CEO of Heartlands; Carolyn Rule Cllr, Chair of the Executive Board and Linda Quinn, Director of Communications, BIG Lottery Fund.
For further information, interviews or images please contact:
Kate Turnbull, Marketing Manager 01209 722320 / 07889 703801
Notes to Editors
• Heartlands is based on former derelict mine land at Robinson’s Shaft in the village of Pool, it is hoped the £35 million Cornwall Council-led development, funded by the Big Lottery, Cornwall Council, the Homes and Communities Agency and the European Union will support the regeneration of Pool, Redruth and Camborne – an area containing over 10 % of the Cornish population which has struggled to recover from the closure of the tin and copper mines (and related industries).
• The free attraction will be run as a social enterprise by the charity, the Heartlands Trust and includes:
o World Heritage Site state-of-the art exhibitions
o Restored Engine House with 80” Beam Engine (the last Cornish engine to work on a Cornish mine)
o Biggest Adventure Playground in Cornwall (themed on Cornish myth and history)
o Diaspora Botanical Gardens (each relating to a country that the Cornish have emigrated to)
o Red River Café and Bar
o Art and Craft studios
o Chi an Bobel (large community, conference and function hall)
o Totem Circle (small amphitheatre for music, dance and theatre performances)
o Market Square
o Events Arena (for large scale outdoor festivals)
o Interactive art installations including graffiti-me totem poles and Red River paddling stream
o 19 one and two-bedroomed sustainable homes
o Biomass boiler, photo voltaics, rain-harvesting system and wind turbine
o Year-round programme of events
• Heartlands is situated in the village of Pool, near Redruth in West Cornwall, just minutes from the A30. For further information visit www.heartlandscornwall.com
• Robinson’s Shaft, where Heartlands is based is one of the most important mining sites in the country. It forms a part of one of the ten discrete landscapes that make up the Cornwall and West Devon mining landscape World Heritage Site and is the location of a number of grade II listed buildings.
• What distinguishes this particular mining site is that it remained in use until 1996 and therefore retained more of its historic buildings and structures than other sites you see today where mining ceased much earlier. Robinson’s Engine House also includes a Cornish pumping engine of 1854, which has been kept in a remarkable state of preservation and was the last Cornish Engine to work on a Cornish Mine.
• Berrymans is a family owned and run craft bakery, now in its third generation based in Redruth, Cornwall. Their traditional Cornish pasties enjoy a great reputation, and their range of bread has steadily widened to include sourdoughs, rye breads, wholegrain and Italian style loaves. Berryman’s have been awarded three bronze awards for their Steak Pasties, Saffron Cakes and Fudge Brownies at the Taste of the West Awards. For more information, visit www.cornish-pasty.co.uk
Cornwall Council
• The Cornwall Council led scheme became a reality in 2007 when it was awarded a £22.3 million grant by the Big Lottery Fund as part of the £35million scheme.
• Cornwall Council has been the driving force behind the development, acting on behalf of the community from its predecessor, Kerrier District Council, who formally took the lead on the scheme in 2005.
• It is the largest single regeneration development led by the Council, and is part of a wider series of works in the area to help reinvigorate this former industrial area.
• The Council led on the application to the Big Lottery Fund, and has been the accountable body for all grants and the wider delivery to this completed point of the scheme.
o Cornwall Council is a unitary authority.
o It was created on 1 April 2009 by merging Cornwall County Council and the six borough and district councils in Cornwall - Caradon, Carrick, Kerrier, North Cornwall, Restormel and Penwith.
o It is the biggest employer in Cornwall.
o It provides a wide range of services to more than half a million residents.
The Big Lottery Fund (BIG)
• The Big Lottery Fund (BIG), the largest distributor of National Lottery good cause funding, is responsible for giving out half the money raised for good causes by the National Lottery.
• BIG is committed to bringing real improvements to communities and the lives of people most in need and has been rolling out grants to health, education, environment and charitable causes across the UK since June 2004. The Fund was formally established by Parliament on 1 December 2006.
• Big Lottery Fund Public Enquiries Line: 08454 102030, Textphone: 08456 021 659. Full details of Big Lottery Fund projects and grant awards are available at: www.biglotteryfund.org.uk
• Big Lottery Press Office: 020 7211 1888. Out of hours: 07867 500 572
The Homes and Communities Agency (HCA) is the single, national housing and regeneration delivery agency for England. Its vision is to create opportunity for people to live in homes they can afford in places they want to live, by enabling local authorities and communities to deliver the ambition they have for their own areas. This is achieved by:
• Understanding the needs and aspirations of people and communities through close working with local authorities on local investment planning
• Enabling local delivery through the channelling of expertise and investment
• Working effectively with the market, housebuilders, investors and other stakeholders
For more information visit the HCA newsroom at homesandcommunities.co.uk/newsevent





